What is it and How to Improve It to Optimize Your SEO
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Have you ever wondered why you trust a company that you have never worked with or consumed their products / services? Or why do we believe the news when it appears in the media and you distrust what your brother-in-law tells you?
The same logic applies Google in its algorithm to determine domain authority. Taking the links from other websites as endorsements or recommendations . And the theme of the same and the anchor text as that for which it is recognized or recommended.
And in turn, the authority of the domains from which these links come will determine the effect in terms of transfer of authority of these links.
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